04/18 The Art of Selling Art Workshop
This is a comprehensive sales program oriented to the individual artist and art dealer. Be prepared for an exciting, fun-filled day of lively lectures and in-class games.
Description
Selling art, your own or other artists', is easy when you know how!
This workshop will cover:
- prospecting for clients
- referrals
- developing rapport
- planning sales meetings and phone calls
- telephone techniques
- emotions--how to use them
- what not to say or do
- closing secrets
- what questions to ask
- what words to use
- the body of work
- artist’s statements
- presentations
- pricing the art
- goal setting
- art gallery selling
- online selling
- co-op gallery selling
This is a comprehensive sales program oriented to the individual artist and art dealer. Be prepared for an exciting, fun-filled day of lively lectures and in-class games. You will learn how to sell art to individual clients, collectors, and corporations. Robert Dvořák, a successful California artist, will demonstrate what works and what doesn't work so that by the end of the workshop, you can begin selling--and prospering--immediately with confidence and self-assurance.
About the Instructor
Robert Regis Dvorák is the author of the book, Selling Art 101. He has been teaching The Art of Selling Art to artists, art representatives, and art gallery sales people for more than 35 years. His paintings and prints and films are part of many individual, corporate, and institutional collections. The Museum of Modern Art in NYC, The Metropolitan Museum, The Smithsonian, The Walker Art Center and others.
www.robertregisdvorak.com and www.youcreate.com
Supply List
A comprehensive handout will be supplied. Please bring a lunch.
Important: Bring one artwork, which is framed or mounted and available for sale. Frequently sales take place in this class.